“When I worked for Dr. Gallup, I was able to demonstrate that moviegoers are more interested in actors of their own sex than in actors of the opposite sex. True there are a few exceptions to this rule: the female sex-kittens find great favour with male moviegoers and the lesbian stars do not appeal to men. But in general, people take more interest in movie stars with whom they can identify. In the same way, the cast of characters in most people’s dreams contain more people of their own sex than of the opposite sex. Dr. Calvin Hall reports that the male-female character ratio in male dreams is 1.7 to 1” — David Ogilvy, Confessions of an Advertising Man, 1963, p 134 February 13, 2014 by Willy Braun